Practical guides on creating, selling and automating online courses.
Sell online courses from your own site: set the offer and price, take payments and open access automatically. Setup steps and a break-even calculator.
Choosing a platformChoose an online course platform for your own course: weight what it must do, test it in the free trial, and catch the red flags before you pay.
Webinar funnelsWebinar promotion for a course: which channels bring registrations, what the signup page needs, and the reminders that get registrants to show up.
Webinar funnelsWebinar invitation templates for a course launch: three invitations, a confirmation and two reminders, with subject lines and when to send each.
Webinar funnelsA webinar funnel for a course, step by step: registration page, the room, the offer, follow-up emails. Example numbers and what to fix at each step.
Webinar funnelsWhat to send after a webinar: four follow-up emails with the recording, answers and the course offer, full texts, timing, and when the series stops.
SegmentationUpselling and cross-selling for online courses: which offer to show existing students, at which lesson, how to price it and who to leave out.
Sales funnelsSales funnel analysis for an online school: what to count at each step, how to compare sources fairly, and when the numbers mislead. With a $69 example.
Launch & sell coursesOnline course pricing with real numbers: four ways to set the price, self-paced and feedback tiers, a pilot price, discounts and payment plans.
Launch & sell coursesOnline course launch plan by day: what to build three weeks out, how to test a purchase as a student, what to watch on launch day and fix after week one.
Launch & sell coursesOnline assessment tools for teachers who sell courses: set pass marks and retakes, write feedback that helps, and decide what happens after each result.
Sales funnelsBuild a lead magnet funnel for your course: an opt-in page template, a delivery email that reaches the inbox, and the bridge from freebie to offer.
AI in online schoolsSet up an AI tutor on your own course material: prepare the lessons, write its instructions, test it with 20 questions and cap what it can spend.
Launch & sell coursesRun a cohort-based course: a seat limit from your review hours, a weekly lesson calendar, deadlines, live calls and a group chat, with a six-week example.
Marketing automationDesign a marketing automation workflow on paper first: trigger, delays, conditions, waits with a timeout, stop rules, limits and a test for every path.
Landing pages & lead magnetsAn online course landing page template, block by block, with example copy, a buy button or a request form, and what to connect behind it.
Launch & sell coursesGamification in education for course creators: where to put milestones, which rewards adults care about, and how to send them when a module is done.
Email nurturingEmail marketing for course creators: the three kinds of email, a list built with consent, inbox basics, unsubscribes and a welcome sequence that sells.
Launch & sell coursesDrip content for an online course: dates or days after purchase, how long the gaps should be, release emails, and the mistakes that leave students waiting.
Marketing automationCustomer onboarding for a paid course: the page after payment, one welcome email, a first lesson that works on day one, a check-in for buyers who stall.
CRM & leadsCRM for education businesses: stages from enquiry to enrolment, one owner per enquiry, tasks with dates, forms that create deals, and a weekly report.
Email nurturingAutomated follow-up emails for course enquiries: what to send in the first minute, when a person must answer, and the signals that stop the sequence.
Sales funnelsAn abandoned cart email for a course goes to an unpaid order, not a cart. What to track, when to send, two example emails and when to stop.
Marketing automationMarketing automation for an online school: rank tasks by how often they happen, minutes and the cost of a mistake, and see what to keep human.
Email nurturingLead nurturing for course creators: tag each lead by interest, send a few useful emails with delays, check who already bought, then make the offer.
Landing pages & lead magnetsLead magnet examples for courses and coaching: the freebie, what's inside, who it attracts, the first email, and the mistake that makes each one fail.
Launch & sell coursesCreate an online course people finish: pick the result, outline modules and lessons, size each lesson, add homework and test it with a pilot group.
Sales funnelsMap an online course sales funnel stage by stage: what each step must do, which offer goes at which price, where people drop off and what to measure.
Sales funnelsBuild an automated sales funnel for your course: a form, warm-up emails, one offer, a check for payment and a stop rule so buyers stop getting pitches.
SegmentationEmail segmentation for an online school: five segments built on purchases, groups, tags and course progress, and who to leave out of each one.
Email nurturingDrip campaigns for an online course: six full emails for a free mini-course that leads to a paid one, with the goal, timing and subject line of each.
CRM & leadsCRM automation for course sales: which stage rules to set, how to assign owners and follow-up tasks, and what to keep manual. With a stage planner.
Webinar funnelsAn automated webinar plays your recording on demand or on a schedule, with the offer at a set second. How to plan one, run it honestly and set it up.
