Everything you need to run your online school

120 features in one platform — and every plan includes all of them.

Courses & learning

Build courses the way you teach — and decide who sees what

Course setup wizard

Answer 9 questions and get a course skeleton: modules, lessons, tests and a certificate

Course structure builder

Course → modules → sections → lessons, drag-and-drop order and one-click copy; a module page can carry a PDF glossary, your own link cards and an info block

Block-based lesson editor

Text, images, video, audio, files, accordions, cards, sliders, timecodes, forms and buttons

Protected video lessons

Private storage, expiring links, subtitles and resume; optional watermark and copy protection

Drip, order & deadlines

Open lessons by date, N days after start or strictly in order; a stop lesson holds later modules until homework is accepted

Flexible access rules

Access by purchase or group: unlimited, for a set period, by subscription or paused; change a purchase's dates or freeze it from the purchases list

Cohorts

Dated runs of a course with their own curator, seat limit, offers and automatic status; move a student to another cohort with their payments

Course showcase

Order courses, set covers and teasers, hide or archive, give a course its own theme

SCORM, xAPI & cmi5

Play SCORM 1.2/2004, cmi5 and xAPI packages with a built-in LRS; export your courses to SCORM. Switched on by request

Homework, tests & certificates

Check knowledge, give feedback and issue certificates

Homework assignments

Open and choice questions; accept, return for rework or comment

Auto-graded homework

Choice answers are scored automatically; work above the pass score is accepted

Review feed & lesson Q&A

One queue for submissions and students' lesson questions, with Excel export

Group gradebook

Latest submissions, reviewer workload and due dates; a roster for every group

Tests with 10 question types

Single and multiple choice, true/false, matching, ordering, fill-in, numeric, essay and more

Test rules & anti-cheat

Time limits, attempt caps, shuffling and design templates; tab switches shown to the reviewer

Surveys & questionnaires

NPS, scales, ratings, dates and file uploads; results dashboard and Excel export

Certificates & diplomas

Ready designs or your own background, issued automatically; a QR code opens a public check page, and you can revoke a certificate

Student experience & community

Everything your students need, in one place

Continue learning

One button takes a student to the first unfinished lesson

In-app course catalog

Students browse your courses and buy without leaving the school

Purchases & subscriptions

Purchase history; students manage their Stripe subscriptions themselves

Support chat & help center

Private chat with your team plus your own help articles

Notification center

In-app feed, email, Telegram, WhatsApp and push; per-event settings and a daily digest

Installable school app

Your school's name and icon on the phone home screen, with push notifications

My schedule & calendar feed

Upcoming classes and webinars in one list, synced to any calendar app

Group chats & forums

Rooms by group, segment or invite link: topics, polls, reactions, moderation, points; personal folders, edits within 24 hours and links to messages

Sign-up & invitations

Self-registration and revocable invite links that add students to a group or course

Website & landing builder

Your website, landing pages and lead forms — no developer needed

Drag-and-drop page builder

30+ blocks: hero, pricing, FAQ, reviews, team, gallery, countdown, forms, menus

Zero Block canvas

Free, pixel-precise layout with its own mobile version, layers, grids and scroll animations; save components and text styles for reuse

Landing page templates

Starter pages for a course, a webinar or a coaching offer, ready to edit

Reusable blocks & versions

Site-wide header and footer, saved blocks, version history and team comments

A/B testing

Split traffic between page variants and compare the leads they bring

Lead forms & buy buttons

Forms send leads with UTM tags to your CRM; buy buttons go straight to checkout; a new lead can enter the student area right away

Popups & custom code

Popups on click, timer, exit intent or scroll; HTML and sandboxed JS widgets

Forms on any website

Embed your lead forms elsewhere; one script adds visit tracking and popups

SEO & tracking pixels

Meta tags, sitemap and schema.org; GA4, GTM, Meta, TikTok, Reddit and Clarity with cookie consent; Meta and TikTok purchase events from the server

Google Search Console

Connect your site with your own Google account; queries, pages and clicks inside the school, updated daily

Webinars & live classes

Teach and sell live — or on autopilot

Live webinars

Stream from YouTube Live into your webinar room, or send viewers to your Zoom meeting

Automated webinars

Play a recorded webinar as live, once or on a weekly schedule

Webinar scenarios

A timeline of scripted chat messages, offers, banners, buttons and polls

Offers during the stream

Buttons and forms appear at set moments and turn into leads and orders (YouTube Live and automated webinars)

Polls, raffles & moderated chat

Live polls with export, prize draws among everyone or the most active viewers, chat premoderation, pins, bans and viewer reports

Registration, reminders & replays

Signup block, guest links, reminders, replays and attendee export

Class schedule

Classes with Zoom or Google Meet links, recurring events, reminders and calendar sync

Sales & payments

Get paid on your own accounts — 0% fees on your sales

Products & offers

Products open courses, cohorts or groups; offers set the price and currency

Orders & payment links

Create an order and send a payment link; partial payments that open selected offers, your own order fields, bulk actions, change history and a trash to restore from

Checkout & promo codes

A payment page with a choice of methods; promo codes, an order bump at checkout, an upsell or downsell after payment

Stripe payments

Card payments straight to your own Stripe account, set up in minutes

Stripe subscriptions

Recurring plans keep courses open while they are paid

PayPal & regional gateways

PayPal, Mercado Pago, PagBank, EBANX, 2Checkout and Fondy on your own accounts

Pay in installments

Your own payment plans, charged to the card through your Stripe on each due date; access pauses while a payment is overdue

Buy now, pay later

Tabby, Tamara, seQura, Aplazo, Addi, Atome, Sezzle and Splitit on your own accounts

Affiliate program

Referral links and promo codes, commission per product, tiers, payouts and a dashboard for partners; partners apply on a public page

Refunds from the dashboard

Full or partial Stripe refunds with history; a full refund closes access

Instant access after payment

A paid order opens the course or group right away and records the purchase

Multi-currency

29 base currencies; every order and payment keeps its own currency

CRM, inbox & calls

Every lead, deal and conversation in one place

Deal pipelines

Several Kanban pipelines with stages, custom fields and lost reasons

Deal card

Notes, files, tasks, tags, history, client chat and orders in one card; move a deal to another pipeline

Stage triggers & bulk actions

Actions when a deal enters a stage; bulk edits, CSV export and reports

Lead auto-assignment

Share leads by channel quotas and shifts; SLA timers; merge duplicates

Contacts & segments

Contact cards with custom fields, tags and groups; segments by rules, webinar attendance, video watching or course completion; act on everyone a filter finds

Omnichannel inbox

Email, Telegram, site chat and student chat in one queue; reply by SMS too

Support departments & SLA

Keyword routing, assignment, snooze, auto-close, reply deadlines and 1–5 ratings

Website chat widget

A chat button for any website; conversations land in your inbox

Website chatbots

Scripted bots for your site with buttons and contact capture; AI replies on your own key when the team is away; a lead list and an embed code

Calls & telephony

Call log, click-to-call and recordings with Twilio, Aircall or any phone system

Marketing automation

Reach students by email, Telegram, WhatsApp and SMS — automatically

Visual automation builder

Flows on a canvas with conditions, delays, waits, A/B splits and subprocesses

Triggers & actions

Start on leads, payments, completions or deal stages; grant access, tag, message, call a URL; a calculator for client and deal fields

Automation toolkit

Templates, versions, test runs, approval, run logs and funnel stats

Email campaigns

Visual, plain or HTML emails; templates, scheduling, open and click tracking; a buy button opens checkout for that reader; or send through Brevo, ActiveCampaign, MailerLite or Mailchimp

Telegram campaigns & bots

Broadcasts through your bots with attachments and inline buttons

WhatsApp & SMS campaigns

Approved WhatsApp templates to opted-in contacts; SMS through your Twilio

Lead-gen quizzes

Multi-step quizzes with branching, media, a contact step and results; embed anywhere; UTM tags carry through to result links

Quiz leads to CRM

Quiz leads get statuses and notes, land in a deal stage and start automations

Analytics

See exactly what makes you money

End-to-end analytics

Ad → lead → order → revenue by UTM source, channel and campaign; five attribution models: first touch, last touch, linear, U-shape and time decay

Ad spend auto-import

Spend from Meta, Google, TikTok, Reddit and OpenAI Ads every hour; CSV or manual too

LTV & product reports

LTV by signup cohort, revenue by product and source, product sales dashboard

Page analytics & click maps

Visits, sources, devices, scroll depth by block and a click map for every page

Session recordings

Replay real visitor sessions on your landing pages

Webinar analytics

Attendance, sources, poll results and conversion to orders; watch time for YouTube Live and automated webinars, time in the meeting for Zoom with its webhook

Course analytics

Funnel for every course, grade export and an average rating for every lesson

Quiz & automation funnels

Step-by-step conversion for every quiz and every automation

Reports catalog

A webinar report in one click, a funnel by person and money received net of refunds, next to your school's usual numbers

Data dashboards on Watman

Live KPIs and charts, cohorts, LTV, plan vs actual and forecasts with a range; import your own tables

AI assistants

Work faster with AI on your own OpenAI, Claude or Gemini key

Bring your own AI key

Connect OpenAI, Anthropic Claude or Google Gemini; usage is billed to your account

AI setup & spend limits

A four-step setup wizard and daily AI spend caps

AI homework reviewer

Drafts a verdict and feedback, names hidden; on request, before review or automatically

AI knowledge base

Feed your courses, FAQ, products and notes to your assistants

AI tutor for students

Open an assistant to your students; it answers from your knowledge base on your own AI key

AI content generators

Generate a landing page, a page section, a quiz, an email or a lesson test from a brief

AI for CRM & inbox

Conversation summaries, auto-tags, reply drafts and segments from a plain-text description

AI on the whiteboard

Turn text into a flowchart or a mind map; one-click session summary

Run your school from Claude or ChatGPT

An MCP server: ask for sales and traffic reports, draft pages and campaigns; changes wait for your approval

Team workspace

Tasks, chat, whiteboards and a knowledge base for your team

Tasks & projects

Projects, tasks, subtasks, checklists, co-assignees, comments, mentions and templates

Kanban, calendar & Gantt

Project and personal boards, a calendar view and Gantt with dependencies; filter a board by assignee

Task robots & repeats

Recurring tasks; column robots act when a task arrives or gets stuck

Team chat

Channels and direct messages with polls, pins, forwarding and scheduled posts

Meetings, plans & daily reports

Team meetings with reminders, daily plans, end-of-day reports and workload

Org chart & contractors

Departments and heads; contractors see only their own projects

Files & media library

Folders, uploads, PDF and Office previews, stock photo search

Watman whiteboard

Real-time boards: stickers, shapes, comments, voting, timer and history; Miro import

Internal knowledge base

Team articles with categories, helpful votes and ready templates

Integrations & API

Connect the tools you already use

Zapier & Make

Triggers for leads, sign-ups, paid orders and deals; create leads through the API

Learning REST API

List courses, enroll or remove students and read their progress

Webhooks in & out

Send events to a URL or a Telegram chat; an inbound URL starts a flow

Telegram & WhatsApp

Telegram bots for the inbox, alerts and campaigns; WhatsApp Business templates

Twilio, Aircall & phone API

SMS codes and campaigns, click-to-call with recording, call logging from any PBX

Zoom, Google Meet & Calendly

Meeting links from events; Calendly bookings sync into your team's schedule

Email services

Your own SMTP, IMAP mailboxes per department; SendPulse, Brevo, ActiveCampaign, MailerLite and Mailchimp

Kit, Google Sheets & Drive

Sync opted-in students to Kit, add events to Sheets, import files from Drive

Ad networks & stock photos

Meta, Google, TikTok, Reddit and OpenAI Ads spend; Unsplash, Pexels and Openverse images

Security, domains & languages

Your own isolated school, on your own domain

Isolated school installation

A separate database, file storage and encryption keys for every school

Automatic backups

Database every 6 hours and files daily, in a separate backup for every school

Custom domain & email

Connect your own domain and send email from it

Sign-in options & 2FA

Password, magic link, Google or SMS code; two-factor sign-in and backup codes

Bot & brute-force protection

Captcha on public forms, login lockout and a password policy

Roles, permissions & audit

Five roles, a rights matrix by section, an owner action log and "view as user"

Data export & ownership

Download your school's data, transfer ownership or close the account; students can delete their own account

Help inside your admin

Scholaxy help articles and support requests with a screenshot, right where you work

Brand & design themes

Your name and logo, 30 design themes, branded and editable system emails

Languages, currency & time zone

English or Spanish interface; linked language versions of pages and courses; a default currency for offers, the school's time zone and each student's own

Every feature is included in every plan. 0% fees on your sales.See pricing →Compare with other platforms →

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