Thinkific includes a lot on every plan: unlimited courses, drip content, assignments with resubmission, certificates, subscriptions and custom HTML and CSS, plus communities, a free iOS and Android app and an app store of add-ons. On higher plans it sells to companies with group orders and seats. Scholaxy is built around selling and support: webinars, a CRM with pipelines, lead distribution and a shared inbox, with Latin American gateways and several currencies.
Every row of our comparison table for these two platforms. A question mark means we could not confirm a feature, not that it is missing.
| Feature | Scholaxy | Thinkific |
|---|---|---|
| Teaching | ||
| Courses, modules and lessons | ✓Course, modules, lessons; drag to reorder; copy a course in one click | ✓Unlimited courses, drag-and-drop builder Source |
| Guided course setup | ✓9-question wizard builds the course skeleton with assignments, quizzes, certificate | ✓AI outline generator: chapters and lessons from a description Source |
| Lesson editor | ✓About 20 blocks: text, video, audio, files, accordion, slider, form, poll, SCORM | ✓Text, video, audio, PDF, quiz, survey, files, embeds; up to 25 blocks Source |
| Protected video | ✓Streaming via expiring links, watermark with the viewer's email, copy protection | ◐Wistia hosting, private expiring links; no watermark Source |
| Scheduled and drip lessons | ✓Open on a date, N days after start or strictly in order; deadline reminders | ✓Drip content on every plan Source |
| Cohorts with dates, a curator and seat limits | ✓Dated cohorts with their own curator and seat limit; status follows the dates | ◐No cohort object: groups plus drip by date Source |
| Assignments with feedback | ✓Submit, get feedback, revise and resubmit until the teacher accepts | ✓Approve or reject with feedback; resubmission on every plan Source |
| Quizzes | ✓10 question types, timer, attempt limits, shuffling, tab-switch tracking | ✓2 types, no timer; attempt limits in Exams; question banks from Grow Source |
| Surveys and NPS | ✓NPS, scales, ratings, dates, file uploads; results dashboard and export | ✓Surveys with rating scales, dashboard and CSV; no ready-made NPS Source |
| Certificates | ✓Manual or automatic; design gallery, signature, QR code and public verification | ✓Completion certificates on every plan Source |
| Group gradebook and reviewer workload | ✓Group gradebook: latest submissions, reviewer workload, deadlines; cohort rosters | ◐No gradebook: progress CSV by group and quiz grade export Source |
| SCORM, xAPI and cmi5 | ✓SCORM 1.2/2004, cmi5 and xAPI player with learner reports; enabled on request | ◐SCORM 1.2/2004 on Plus only Source |
| Points, badges and leaderboards | ◐XP on lessons, chat leaderboards, raffles for active webinar viewers; no levels or badges | ◐Digital badges on Plus Source |
| Community | ◐Moderated group chats with forum topics, polls and reactions; no feed or profiles | ✓1 community on Start, 3 on Grow, 10 on Expand Source |
| Mobile app | ◐Installable web app (PWA) with push notifications today; native iOS and Android apps are coming soon, as soon as the stores approve them | ✓Free iOS and Android app; branded app $199 a month Source |
| Learner support chat and help center | ✓Private chat between each learner and your team, plus a help center with your articles | ◐No built-in learner chat; JivoChat or Intercom apps Source |
| Learner notifications: email, messengers, push | ✓In-app feed, email, Telegram, WhatsApp (your Meta account), push; per-event settings | ◐Email, web and push in the app; no Telegram or WhatsApp Source |
| Website and marketing | ||
| Website and landing pages | ✓30+ blocks, starter templates, version history and rollback, shared header and footer | ✓Site builder and custom domain; Thinkific branding removed from Grow Source |
| Free-layout canvas with its own mobile layout | ✓Place elements anywhere, set a separate mobile layout, add animations | ✕Section-based site builder, 3 themes Source |
| A/B tests of pages | ✓Traffic weights per variant, leads compared by variant | ◐Checkout split tests only, via the CheckoutJoy app Source |
| Popups and custom code | ✓Popups on click, timer, exit intent or scroll; HTML block and sandboxed JS widget | ✓Exit-intent, delay and scroll popups; custom HTML/CSS on every plan Source |
| SEO and ad pixels | ✓Meta tags, sitemap, schema.org; GA4, GTM, Meta, TikTok, Reddit, Clarity | ✓SEO fields, automatic sitemap; GA4, GTM and Meta Pixel apps Source |
| Lead quizzes with branching | ✓Multi-step quizzes with branching and a contact step; leads go to the CRM | ◐Via the Outgrow app; native lead capture is email only Source |
| Blog | ◐Article pages with the site builder; no automatic blog feed yet | ◐No built-in blog; DropInBlog app or plain pages Source |
| Email campaigns | ✓Visual or HTML emails, templates, scheduling, opens and clicks; your own domain or SMTP | ◐One pre-built sales flow; bulk email from Grow Source |
| Telegram, WhatsApp and SMS campaigns | ✓Telegram via your bots, WhatsApp templates by opt-in, SMS via your Twilio | ✕Not offered; chat-button widgets only Source |
| Automations | ✓Visual builder: conditions, delays, waits, A/B splits, webhooks, CRM steps | ◐Pre-built email flows, Zapier; API and webhooks from Grow Source |
| Live webinars | ✓Webinar room with chat, polls and offers for YouTube Live streams; Zoom meetings too | ◐Live lessons through your own Zoom; no built-in rooms Source |
| Automated webinars | ✓Recorded webinars on a schedule with scripted chat, offers, banners and polls | ◐Only via the third-party eWebinar app Source |
| Sales and payments | ||
| Checkout: promo codes, order bumps, upsells | ✓Promo codes; order bump on the payment page; upsell and downsell on the thank-you page | ✓Coupons, order bump, post-purchase upsells, abandoned carts; all plans Source |
| Payment gateways, Latin America included | ✓Stripe, PayPal, Mercado Pago, PagBank, EBANX on your own accounts, plus regional pay-later | ◐Thinkific Payments (no Mexico or Brazil), Stripe; PayPal from Grow Source |
| Subscriptions and memberships | ✓Stripe subscriptions: access stays open while paid; learners manage them themselves | ✓Subscriptions, bundles, payment plans on every plan Source |
| Multiple currencies | ✓Base currency from 29; each order and payment keeps its own currency | ◐One currency per site; local price at checkout for one-off purchases Source |
| Affiliate programme | ✓Affiliate links and partner promo codes, commissions, payout tracking, partner dashboard | ✓Affiliate tracking with no limit; payouts made outside Thinkific Source |
| CRM and support | ||
| CRM with deal pipelines | ✓Several pipelines, stages, fields, loss reasons, stage history, deal card with chat | ◐HubSpot and Salesforce on Plus Source |
| Shared inbox: email, Telegram, site chat | ✓One queue for email, Telegram, site chat and learner chat; reply by SMS too | ◐Only via the third-party JivoChat app Source |
| Support desk: routing, SLA, ratings | ✓Departments, keyword routing, SLA timers, snooze, auto-close, 1–5 ratings | ◐Via the Chatway app Source |
| Calls and telephony | ✓Call log, click-to-call, recordings: Twilio, Aircall or any phone system via API | ◐Click to Call and Phone.do apps Source |
| Lead distribution to the sales team | ✓Leads split by channel quotas and shifts, SLA timers, duplicate merge | ✕Lead table and export only Source |
| Analytics | ||
| Reports and analytics | ✓Webinar funnels vs your usual level; money received vs last month and year; hints | ◐Depth depends on plan Source |
| Ad-to-revenue analytics | ✓UTM attribution, 5 models, Meta, Google, TikTok and Reddit ad spend imported hourly | ◐Visit source on orders, traffic dashboards; no ad spend or ROAS Source |
| Page analytics: click maps, session recordings | ✓Visits, sources, scroll depth by block, click maps, session recordings | ◐No own heatmaps; Hotjar or Crazy Egg suggested Source |
| Own dashboards: forecasts, cohorts, LTV | ✓Watman Data: forecasts, cohorts, LTV, plan vs actual, anomalies, plain-language questions | ◐Report builder on Plus, on request; no forecasts Source |
| AI | ||
| AI assistants on your own key | ✓Your OpenAI, Claude or Gemini key with spend limits; knowledge base, generators, AI in CRM | ◐AI outlines, quizzes, summaries; Thinker assistant on Plus Source |
| AI draft of assignment feedback | ✓AI tutor drafts the grade and feedback, on request or automatically; your own AI key | ✕Manual review; the Thinker AI answers learners, does not grade Source |
| Team workspace | ||
| Team tasks and projects | ✓Projects, tasks, subtasks, Kanban, calendar, Gantt with dependencies, column robots | ✕Not offered Source |
| Team chat | ✓Channels and direct messages: polls, pins, forwarding, scheduled posts | ✕Direct messages only in learner communities Source |
| Collaborative whiteboard | ✓Watman: sticky notes, voting, timer, history, Miro import, AI diagrams, data widgets | ✕Not offered |
| Internal team wiki | ✓Team knowledge base with categories, helpful votes and article templates | ✕Not offered; a course can serve as a knowledge base Source |
| Platform and data | ||
| Integrations: Zapier, API, webhooks, MCP | ✓Zapier/Make, REST API, webhooks; MCP server to run the school from Claude or ChatGPT | ◐REST API and webhooks from Grow; Zapier actions from Grow Source |
| Custom domain and email from it | ✓Your domain with automatic TLS; emails sent from your own domain | ◐Custom domain on every plan; email from it from Expand Source |
| Own install and backups | ✓Own database, files and keys per school; backups every 6 h, full daily, tested weekly | ◐Shared SaaS, daily backups; separate environments on Plus Source |
| Roles, audit log, 2FA | ✓Roles and permission matrix, action log, log in as a user, 2FA with backup codes | ◐Admin roles, custom roles on Plus, MFA; no audit log Source |
| Interface languages and multilingual pages | ✓English and Spanish interface; linked language versions of pages and courses | ◐Learner interface in Spanish and more; multilingual via course copies Source |
| Data export and ownership | ✓Archive of learners, orders, courses, tests, site pages and inbox; ownership transfer | ◐CSV of learners, orders, progress; no course export Source |
| Price and limits | ||
| Entry price, monthly billing | $79 a month | $109 ($82 yearly) Source |
| Platform fee on your sales | ✓0% on every plan; payment processor fees apply | ◐None via Thinkific Payments; 0.5–2% via Stripe below Plus Source |
| Features locked behind higher plans | ✓None: plans differ by learners and storage only; SCORM is switched on by request | ◐SCORM on Plus; exams, API, bulk email from Grow Source |
| Limits on the entry plan | Up to 1,000 active learners; 100 GB storage | Start: 10,000 students, 200 GB video bandwidth a month |
Thinkific fits better if:
• you want communities next to your courses: 1 on Start, 3 on Grow, 10 on Expand
• you sell seats to companies: group orders, a seat manager and invoices start on Grow
• you need longer exams: Exams hold up to 150 questions, can be generated with AI, shuffle questions and limit attempts, from Grow
• you like adding tools from an app store in one click, such as popups, a blog, webinars or a chat
• learners want a native app now: Thinkific's is free, and a branded one costs $199 a month
Scholaxy fits better if:
• your buyers are in Mexico or Brazil, or pay in different currencies: Mercado Pago, PagBank and EBANX on your own accounts, and a base currency chosen from 29. Thinkific Payments does not cover Mexico or Brazil, and a Thinkific site has one currency
• webinars are your sales channel: a room with chat, polls and offers, plus automated webinars. Thinkific runs live lessons through your own Zoom and automated webinars through the eWebinar app
• a sales team works your leads: deal pipelines, leads split by channel quotas and shifts, and calls. Thinkific connects HubSpot and Salesforce on Plus
• learners write in by email, Telegram or site chat: one shared inbox with SLA timers. Thinkific has no learner chat of its own
• your videos should carry a watermark with the viewer's email; Thinkific's Wistia hosting uses private expiring links without one
Thinkific Start costs $109 a month, or $82 a month billed yearly, and includes up to 10,000 students and 200 GB of video bandwidth a month. Selling through Thinkific Payments carries no platform fee; through Stripe, plans below Plus add 0.5–2%.
SCORM is on Thinkific Plus; exams, the API and bulk email start on Grow. Thinkific counts students and video bandwidth, Scholaxy counts active learners and storage.
Scholaxy starts at $79 a month for up to 1,000 active learners and 100 GB of storage. The platform fee is 0% on every plan, no feature is held back for a higher plan, and your payment processor's own fees apply.
1. Export your learners, orders and progress from Thinkific as CSV files.
2. In Scholaxy, open Import students in the Students section and upload a CSV or XLSX file with the columns email, full_name and phone, up to 500 learners per file. Accounts that already exist are skipped, and new learners can go straight into a group.
3. The import sends no emails. Send learners an invitation link to their course or group, or ask them to set a password with "Forgot your password?" on the sign-in page.
4. Thinkific does not export a whole course, so upload your videos and files into Scholaxy lessons. If some lessons are SCORM packages, Scholaxy plays SCORM 1.2 and 2004; it is switched on by request.
5. Connect your own Stripe, PayPal or Mercado Pago account and set up your offers and promo codes.
6. Point your domain at Scholaxy with a TXT and a CNAME record; the TLS certificate is issued automatically.
